Data and your business, what data should you be keeping a track of to help you grow your business, and what issues do you need to be aware of when it comes to managing and
Data expert Jen Stirrup answered these questions, and those of attendees live at the event.
Jen shared fascinating data and its relevance to business, as well as showing great examples of how and how not to display information!
Jen Stirrup of Data Relish Ltd has recently been named as one of the top 9 most influential Business Intelligence female experts in the world by Solutions Review.
Jen is a Microsoft Data Platform MVP, and PASS Director-At-Large, is a well-known Business Intelligence and Data Visualization expert, author, data strategist, and community advocate who has been peer-recognized as one of the top 100 most global influential tweeters on Big Data and Analytics topics.
Jen has featured as a role model MVP by the Microsoft MVP Program.
What would it feel like if you were 100% confident that your marketing communications would bring the best possible results for your business?
If, regardless of the platform or method of delivery, you were able to connect powerfully with potential customers, and regularly attracted active, qualified leads; people willing to pay you exactly what you are worth?
Finding your business voice gives you the ability to do this, and it is essential in your marketing and sales. You need to be clear about what your business values, your customers’ values, and your own values are; a strong powerful business voice is congruent and authentic with all three, and is the essence that runs through successful brands.
A clear brand is what distinguishes you from your competitors. If your customers have to make a choice between different businesses, having a strong brand can be the easiest way to sway their opinion on which business is likely to give them more value for money, and match their expectations.
The most powerful communications are always those that lie within us naturally, if you try to use someone else’s voice in your marketing and sales, chances are people will detect that it isn’t genuine, there will be disparity between what you say and what you do.
That creates doubt and mistrust, which is the exact opposite of what you need to create. Your brand needs to reflect your own personality, because that will influence the services you provide, and the way you run your business.
When you speak from a clear “Business Voice” the effectiveness of your marketing communications, whether in writing, or when you get to talk to them personally, or over the phone, improves dramatically.
The “Finding Your Business Voice” workshop highlights the key core areas vital to understanding how to build a powerful brand. Knowing how you can consistently convey the values of your brand directly to your ideal customer means that you save time, because it enables you to build powerfully positive relationships with potential customers more quickly.
In this interactive workshop Claire will guide you through exercises which will help you gain insight into what is really important about what you do, how you communicate and how you can utilise this insight to make more meaningful, long lasting connections with clients, and those people who can refer others to you; bringing you a steady stream of the people who are actively looking for the value that you provide, day in and day out.
Brilliant) and Jim Collins (From Good to Great).
Claire Boyles: Start Up Marketing Expert
Claire is a professional speaker, trainer, business consultant and coach, she helps people transition from employees to entrepreneurs, so they build businesses doing what they love!
Claire has specialist knowledge in use of social media in building a brand and was known as the Twitter Queen of Ireland when she was living in Dublin. Gaining national press coverage, being in the 50 top most tweeted people in Ireland in 2010, she delivers "Tweeting for Business Success" seminars for businesses in Ireland and UK.
Awarded Innovative Marketing Engaging Media Personality in June 2013, judged by David Keene Head of Enterprise Marketing UK & Ire Google, VP of Media Relations Nokia, and Head of Global Digital Marketing KPMG.
In 2012 Claire led and created the social media strategy for one of the UK's largest business shows, with James Caan, Richard Branson and Lord Sugar as keynote speakers.
She’s spoken on stage next to best-selling authors including Michael Heppell (How to be
Details of the speakers and topics of our next Business Success Matters event