Posts tagged with "brand"



04 May 2016
A new book on branding has just been released, and it's not about graphic design and image!! It's about how businesses need to understand that the personality of the individuals who work within and for the business... It is the behaviour of those individuals which have the biggest impact on the brand, or personality of the business. I often describe a "Brand" as the emotional connection, or relationship between the customer and the business. The behaviour of the individuals, how they relate to,...
15 August 2013
What's the point of having a professionally taken headshot when you have a perfectly good camera you can use to take a perfectly good shot of yourself? Well, quite simply, it'll look home-made. It'll look unprofessional, and it'll make you look cheap. It won't capture you in the best light, at the best angle, and it certainly won't capture that perfect expression which exudes your personality. These are the things that you should pay a professional photographer to do for you, because they are...