04 May 2016
A new book on branding has just been released, and it's not about graphic design and image!! It's about how businesses need to understand that the personality of the individuals who work within and for the business... It is the behaviour of those individuals which have the biggest impact on the brand, or personality of the business. I often describe a "Brand" as the emotional connection, or relationship between the customer and the business. The behaviour of the individuals, how they relate to,...