Website Workshop for St Albans Mums!

one day website building workshop designed for Mums in business and Mums who are starting a business!

This one day website workshop will give you a fully functioning website that is easy for you to use so that you can sell to your customers online.

 

Do you want to start your own business, or grow your existing business?

 

Having a website is essential to help your business grow, but, you might be like many start up business owners, in that you don’t have a huge budget to invest in getting your business or your website up and running....  

 

£1,000 (or more) for a website which helps your business grow is a reasonable investment, and in many cases you could easily pay much more.  It's a reasonable amount  to pay for someone’s skills knowledge and expertise, for a custom made website, but only if you have £1,000 it to invest!!!

 

Most people starting up a business have very little money to invest into their business, they're trying to find ways to create an income, not spend money!!  

 

get your business website online without breaking the piggy bank budget start up

The good news is that you don't need anywhere near that amount of investment to have a website which does exactly what you need it to!  

 

It is possible to have a website which helps your business grow from a tiny seed (your ideas) into a fully fledged business, without breaking the piggy bank open!

 

But this is ONLY possible if you know what systems to use, and how to create the right website content which actually sells!

 

Marketing and how to build businesses on a shoestring budget is what I've been teaching my clients since 2009; how to write content that sells, and get your products seen online by your potential customers, to make it easy for them to buy from you.  

 

Not everyone on a start up budget can afford the 1 to 1 business coaching that I provide. I've created this one day Website Workshop to reduce costs so that you can learn the vital things for your business to be successful on the world wide interwebs...

 

 

Booking details further down the page

(Scroll down if you can't wait and you want to book now!) :)

 

Why is this website workshop being run for SAMS?

2015 was a particularly challenging year for me personally,  I almost died and spent a lot of time in and out of surgeries and hospitals.  

 

Members of SAMs facebook group who didn't even know me reached out and supported me and my partner which was truly heart warming.   

 

Now that I am on the road to recovery, I want to give back to my local community to say thank you.  To do my best to express my gratitude for the unconditional generosity and support we received during a particularly heart breaking time. 

 

I love helping people create and grow their businesses, and I’ve been working doing this since I left my corporate job as an HR Manager.  I have seen the many mistakes which cause most businesses to fail, and I want to help you avoid these common mistakes.

 

I want to help empower local Mums to take back control of their lives (outside of their Mum duties), to help develop enterprises which utilise their many talents and skills, without negatively impacting on the quality of their family life (which most jobs do).

 

 

I love helping people earn a living doing what they love.  Helping people be happier, healthier and wealthier makes me happy!   I also love business development, and the psychology of marketing fascinates me.  I am lucky enough to be able to say what I do is my dream job.

 

 

This Website Workshop has been specifically tailored based on suggestions from SAMS

 

It’s been a bit of challenge finding a local venue which is low cost and has excellent internet connection which can work with a group of people all working online at once.

 

I’ve taken on board all the feedback provided on the SAMs facebook group, and I’m excited to be able to announce the first local website workshop!  

 

The workshop timings are designed to work between school runs, and an online workshop will run later in the year for those who are unable to attend in person.

 


There will be a weekend workshop for those who prefer to attend at the weekend when their partners, family members or friends can be roped into looking after the little ones!

 

 

(If you’re interested in the online or weekend workshop, please let me know).

 

 

Childcare: 

I’d love to run this with childcare available alongside, as yet I haven’t found a business which is qualified and insured to provide childcare AND has an appropriate training room with excellent high speed internet connection.  

If you know of somewhere suitable, please do let me know.

 

 

This website workshop isn't just a workshop...

 

When you book your place, you don't just get to attend the one day workshop, you also get preparation guides and follow up  121 coaching afterwards: 

 

Support and pre workshop guides:

(sent to you once you book)

This gives you a head start on what you need to form the foundations of building a powerful website.  You'll also get sent a link to the live website template which you're going to build your own website from!   This website template has a full "how to" guide and tips on each of its pages, giving you the foundation knowledge and understanding of good content to have on your website. 

 

 

The Workshop:

5 hours training with an experienced start up marketing expert to create unique marketing strategy for your business.  

(Details of content covered is listed in the next section below).

 

 

Lunch, and unlimited Tea & Coffee (and #HealthyYum snacks!)

 

 

Follow up 1-2-1 coaching session: 

To help you get the very best from the workshop, you get the support and guidance you need so that you can continue to implement and improve the online marketing strategy you will have created on the day.

 

 

Ongoing Social Media and online support: 

I love championing my clients, once you've got your website live I'll happily tweet, blog, instagram, Pinterest, or Facebook about your business.  This helps you widen your customer base and exposure, and strengthens your SEO by giving you links and traffic to your website. 

 


What do you learn on this Website Workshop?

 

Attending this Website Workshop will produce a fully working website tailored specifically to grow your business and your online sales.

 

This workshop isn’t just about building a website it’s also about you learning how to create the right content and the right visual design which resonates with your potential customers, which produces the business results you want.

 

This one day website workshop...

 

  • Does not require you to have ANY technical skills knowledge or aptitude! You will be trained on the easy to use website builder
  • Gives you access to a marketing expert who works with you to create a unique online marketing strategy for your business
  • Produces a unique strategy for your business to inspire other people to write and talk about your business and your website (through social media, word of mouth & traditional media)
  • Gives you deep insight into the psychology of your specific customers
  • Selects the best template and style to match your customer's needs, is user friendly and encourages sales
  • Creates product descriptions which influence and persuade people to buy
  • Helps you create your unique marketing niche to differentiate from competitors
  • Teaches you how to get your website found by people who are already looking for the products/services which you sell (Search Engine Optimisation-SEO)
  • Assists you in selecting a domain name (website url/name) which attracts the right customers
  • Shows you how to ask for and get testimonials which help sell your products
  • Explains how to create blog posts which attract potential customers to your website (Content Marketing)
  • Provides you the knowledge you need to analyse the ongoing effectiveness of your website
  • Generates a precise and unique To Do list of simple action points for you to continue developing your website

 

Can you imagine what more would you be able to achieve with your business if you had a fully functioning website?

 

A website which is easy for you to use, update, includes an online shop, and is easy for your customers to find you and buy from you?

 

 


Course Overview and Booking:

SAMs Website Workshop - Tues 21st June

at The Fielder Centre, The University of Herts, Hatfield, on Tuesday 21st June 2016

 

Create your own website and content with an experienced online marketing specialist.  

  • Understand who and how to target specific customers, and what their psychological needs are!
  • Create the most important pages and create powerful marketing copy on them. 
  • Create product descriptions which influence customers to buy.
  • Learn foundations of SEO (Search Engine Optimisation), building an effective online marketing strategy from day one.

 

Timings:

9.30am Arrival 
12.30 mini break & working lunch 

2.30pm disperse to reunite with little ones! 

 

You can bring your own laptop, or work from the computers provided in the training room. 

 

Once you book you will receive your preparation pack by email.  This will help you gather all the essential information you need to create a powerful website during the workshop! 

 

Refreshments Tea, Coffee (including decaf selection), snacks and lunch provided. 

Free parking at the Fielder Centre. 

 

The numbers of people on this workshop is limited to give each person the time and attention needed to ensure their website content will get them business results.  

 

Book Your Place:

By clicking on the button below- you can pay via paypal, credit card or if you choose the invoice option you'll be sent an invoice by email with bank account details and then you can pay by BACS (bank transfer).

NB: please note your place can only be confirmed once payment has been received!

 

Select your ticket type:

 

£105.00

£75.00

  • Sold Out

Where is the Website Workshop held?

University of Hertfordshire Fielder Centre,         Hatfield Business Park, Hatfield AL10 9TP

 

Free parking at venue

 

Need a lift?  Let us know we’ll connect you to other participants for car sharing.

 

When is the SAMs Website Workshop?

Tuesday 21st June  9.30am-2.30pm


Website Workshop Schedule

9.30am You arrive!

You drink Tea/Coffee and we introduce ourselves. 

 

9.45am Understanding Your Customer 

Discover the psychological needs of your customer, understanding what they actually want by buying from you.  

 

10am  Where Are Your Customers Now? 

Understanding where and how to find your customers, and how to attract them to your website. 

 

10.15am Choosing The Domain Name to Maximise Impact 

Foundations of SEO (Search Engine Marketing) involve helping customers find your website, a carefully chosen domain name is essential for the success of your online business. 

 

10.30am Your website is already live! 

Navigating the templates, choosing one that works best for your customers.  Learn how to change the style, colour, and font of your website.  

 

11am Comfort break

Teas & Coffees and brain fuel (snacks). 

 

11.15am Side Bar 

Prime "real estate" of your website, what to have on it and how add/edit/remove elements. 

 

11.45am Writing content: Home Page

What is the most important information your customers want to see on your Home Page? We write the "copy" for your homepage, based on your customers psychological needs. 

 

12 noon Sourcing Images 

Know how to keep on the right side of copyright law, find royalty free/low cost images. How to maximise the impact of images on your website.

 

12.30 Working Lunch with comfort break

 

12.45 Writing content:  About

"About" page, what do you customers want to know about you and your business?

 

1pm Writing content: Contact Page

How can your customers contact you?  

What info should you have on your "Contact Us" page?  We write your contact page, and set up the different channels to make it easy for your customers to contact you. 

 

1.30pm Selling Things! 

How to write compelling product descriptions which influence people to buy!  

Creating products for sale in your online store. 

 

2pm Why Blog? 

What to blog about?  Vlogging, topics, and how to write blogs to entertain, add value and engage your audience, so they become customers, then raving fans! 

 

2.30pm Homeward bound

Time to disperse and return to your little ones!

 

3pm-4.30pm

Claire will be available for Q & A after the workshop. 

 

 

Some Testimonials:

"I've had more progress on developing my business this week - I've written content for the About page (and after some advice and help re-writing parts from Claire, it's live on the website!!! Thank you Claire!!). I also have my business name sorted and the design concept for my logo!!!! It's becoming so real now. I'm getting more excited with every success :) "

 

Natalie Smith, Sidney, Australia 

 

"I would recommend that anyone starting a business should speak to Claire before the launch! Claire helped me to take a step back from my marketing plan and rethink my strategy.

She also gave me excellent tips on how to reduce initial business costs. Claire is generous and genuinely interested in helping people." Janet Johnston Oger

"Claire I wanted to say thank for for all the great ideas you have given me regarding my website design. The suggestions you made on how to make it more attractive to my niche, how to put my products forward in the best light, were Amazing. You have an innate sense of what works commercially, which when translated into a website design, changes a hobby/infosite into a business. Thanks you receive my highest recommendation"  

Gordon Tredgold, Florida (Originally and still a proud Yorkshire man!) 

 

 

The Turquoise Things website was built within 2 hours, from nothing, that's how easy to use this system is! 

This one day website workshop...

 

  • Does not require you to have ANY technical skills knowledge or aptitude! You will be trained on the easy to use website builder
  • Gives you access to a marketing expert who works with you to create a unique online marketing strategy for your business
  • Produces a unique strategy for your business to inspire other people to write and talk about your business and your website (through social media, word of mouth & traditional media)
  • Gives you deep insight into the psychology of your specific customers
  • Selects the best template and style to match your customer's needs, is user friendly and encourages sales
  • Creates product descriptions which influence and persuade people to buy
  • Helps you create your unique marketing niche to differentiate from competitors
  • Teaches you how to get your website found by people who are already looking for the products/services which you sell (Search Engine Optimisation-SEO)
  • Assists you in selecting a domain name (website url/name) which attracts the right customers
  • Shows you how to ask for and get testimonials which help sell your products
  • Explains how to create blog posts which attract potential customers to your website (Content Marketing)
  • Provides you the knowledge you need to analyse the ongoing effectiveness of your website
  • Generates a precise and unique To Do list of simple action points for you to continue developing your website

 

Can you imagine what more would you be able to achieve with your business if you had a fully functioning website?

 

A website which is easy for you to use, update, includes an online shop, and is easy for your customers to find you and buy from you?