So, you think you're ready to tweet?
Stop! Everytime before you tweet, ask yourself these 2 questions:
1) Would I be ok if this tweet was to appear on the front page of a national newspaper?
(tweets can go viral without warning, and you won't have any way of stopping it once it does!)
2) Would my ideal customer want to read this? Would it be of value and interest to them?
So... whatever you do on twitter, whatever you're selling or promoting, please don't be spammy. We come to twitter to hang out & chat about things we like, not to be constantly be sold to! Make sure you play nice, but most importantly, be social and have FUN!
"Is there a way that I can send out a tweet to all my followers individually, without having to do it manually?" was the question I was asked by an entrepreneur recently.
This was my response:
There are software applications that do that, however it's not something I recommend doing, as it's considered very spammy and alienates people. So I'm afraid I can't recommend anything to you.
They thanked me and said they'd been "umming and ahhing" about it for some time, but they would follow my advice.
I continued by explaining what I see as the fundamentals to successfully using twitter for business:
The key and power of twitter is building relationships, especially with key people of influence, have them on your side and they'll tweet and ReTweet for you, because they like you and they like what you're doing.
Build relationships with people, so that they become your raving fans, doing your marketing for you.
Do not waste time with people who don't like what you do, they will never be your customers and you're investing time with them, when it could be better spent elsewhere.
Being keen to learn, the budding entrepreneur asked who would be the key people of influence on twitter, to focus on building relationships with?
Well that's a bit of research I'd recommend that you do, because it's different for each business.
Have you identified who your "ideal customer" is?
Once you're clear on who your ideal customer is, the next step is to research the people that they are most influenced by, in terms of people in the mass media as well as social media.
These are the people that you need to build relationships with. Chances are if you're doing something similar, but not in direct competition with them, they'll be happy to share what you're doing
with their customers. Because they know their customers will like/enjoy/value what you're doing. Sometimes it sweetens the deal if you have an affiliate scheme running as
Social Media marketing is all about building goodwill and to receive goodwill you need to give it. Find ways to help those people who have influence on your ideal customers. (I highly recommend reading Go Givers Sell More by John David Mann & Bob Burg to find out more about this kind of approach. And you'd do well to follow Bob, he uses twitter extremely effectively!)
Be genuine, be helpful, be friendly.
Share quality, valuable information that is interesting and useful to your target customers. They will enjoy following you and then will start sharing with others about
The most important thing to remember about social media is that people are there to be social, not to buy your stuff!
Be sociable, share about your life and what you do, don't just spew out your self-promotional material (people get tired of that very easily).