Should You Send Auto DMs to Your Followers?



So, you think you're ready to tweet?  


Stop!  Everytime before you tweet, ask yourself these 2 questions: 


1)  Would I be ok if this tweet was to appear on the front page of a national newspaper? 

(tweets can go viral without warning, and you won't have any way of stopping it once it does!


2)  Would my ideal customer want to read this?   Would it be of value and interest to them? 


Having Fun with Twitter
Having Fun with Twitter



So... whatever you do on twitter, whatever you're selling or promoting, please don't be spammy. We come to twitter to hang out & chat about things we like, not to be constantly be sold to!  Make sure you play nice, but most importantly, be social and have FUN!



(In the picture above, you'll how Simon The App Man and I are having Fun with Cutting Foam's Twitter sign that was specially made and sent to me by Fran, thanks Fran!)


"Is there a way that I can send out a tweet to all my followers individually, without having to do it manually?" was the question I was asked by an entrepreneur recently. 


This was my response: 

There are software applications that do that, however it's not something I recommend doing, as it's considered very spammy and alienates people. So I'm afraid I can't recommend anything to you.


They thanked me and said they'd been "umming and ahhing" about it for some time, but they would follow my advice. 


I continued by explaining what I see as the fundamentals to successfully using twitter for business: 


The key and power of twitter is building relationships, especially with key people of influence, have them on your side and they'll tweet and ReTweet for you, because they like you and they like what you're doing.

Build relationships with people, so that they become your raving fans, doing your marketing for you.

Do not waste time with people who don't like what you do, they will never be your customers and you're investing time with them, when it could be better spent elsewhere. 


Being keen to learn, the budding entrepreneur asked who would be the key people of influence on twitter, to focus on building relationships with? 


My response:

Well that's a bit of research I'd recommend that you do, because it's different for each business. 

Have you identified who your "ideal customer" is? 

Once you're clear on who your ideal customer is, the next step is to research the people that they are most influenced by, in terms of people in the mass media as well as social media.

These are the people that you need to build relationships with. Chances are if you're doing something similar, but not in direct competition with them, they'll be happy to share what you're doing with their customers.  Because they know their customers will like/enjoy/value what you're doing.  Sometimes it sweetens the deal if you have an affiliate scheme running as well. 

Social Media marketing is all about building goodwill and to receive goodwill you need to give it. Find ways to help those people who have influence on your ideal customers.  (I highly recommend reading Go Givers Sell More by John David Mann & Bob Burg to find out more about this kind of approach.  And you'd do well to follow Bob, he uses twitter extremely effectively!)

Be genuine, be helpful, be friendly.

Share quality, valuable information that is interesting and useful to your target customers. They will enjoy following you and then will start sharing with others about you. 

The most important thing to remember about social media is that people are there to be social, not to buy your stuff!


Be sociable, share about your life and what you do, don't just spew out your self-promotional material (people get tired of that very easily). 


Write a comment

Comments: 7
  • #1

    Paul S Allen (Thursday, 20 October 2011 10:48)

    Great article Claire.

    Relationships online and offline are so important for business, as is doing the basics in the area of market analysis and customer understanding.

    There is great advice here.

    Paul Allen

  • #2

    Isis Turner (Thursday, 20 October 2011 13:20)

    "to receive goodwill you need to give it"

    In a life where 'getting' takes up so much of our time we forget that our GREATEST gift is GIVING :-) Love you Claire and thank you :-)

  • #3

    Wise Marketing (Thursday, 20 October 2011 14:11)

    An article full of facts and the most precious thing, common sense! Thank you Claire!

    Relationship building and interactive communications are vital, as you put it very well. Unfortunately many businesses and organisations don't see the long term value of Social Media communications and the only way they try to quantify their investment, is how many followers I can get on Twitter or force people to like my FB page; without considering people's interests and needs. In the old school of marketing they used to say create needs but thanks to Social Media today's marketing is about responding to our audience's needs. That's why you rightly advised your client to first identify who their customers are then thinking of targeting them (as influencers) on Social Media channels like Twitter.

    If brands genuinely believe in relationship with customers is key, then they will realise that every single person is influential, regardless of their status or how many people follow them online, we don't know how many people they can influence offline! It is all about giving as you also said it nicely Claire, then we enjoy sustainable return.

    Once again thank you for the great article.


  • #4

    Linda Ryan (Thursday, 20 October 2011 14:26)

    What a terrific article Claire. I agree 100%! When anyone asks me about Twitter, I do what you suggest: I suggest they follow Bob Burg and watch what he does and how he does it. Great information ~Cheers!

  • #5

    Karen Skidmore (Friday, 21 October 2011 09:03)

    I see a few people tweet from time to time about niggling clients or people that pee them off. If you are looking to make an impact and get a reaction ... great, go for it. But you are absolutely right, Claire - anyone can see your tweets and forward them on.

    It's easy to feel Twitter is a private conversation when we sit with our phones, supping our coffee in the quiet of our offices ... but everyone is watching if they want to!

  • #6

    @Majella21 (Friday, 21 October 2011 09:16)

    Great advice. Any automated action really puts me off! There is something very personal about Twitter. Thanks for sharing. Following Bob now also!

    Thanks Claire,

  • #7

    Andrew Pakula (Friday, 21 October 2011 13:08)

    Very sage advice Claire. And challenging too... Thanks!