Welcome to the journey where we help you create the success which matters to you! :)
This page provides you with a foundation overview of what you can expect and what Success Matters provides you as a client.
The Business Start Up Coaching Package provides business coaching which is effective in getting our clients the successes they want.
The coaching package is delivered through 10 hours of one to one business consultancy/coaching, designed specifically for people who want to transition from employee to entrepreneur.
This coaching package has been formulated through the lessons learned from hands on experience with a wide variety of Start Ups since 2008, and studying some of the most successful Start Up businesses in the world.
The package covers the essential elements which will ensure your business is a success, we help you avoid becoming one of the statistics: 90% of businesses fail within their first 3 years.
The Business Start Up Coaching Package includes:
Strategy Session (4 hours)
The process within this session is one of discovery, enabling you to create a crystal clear picture of exactly what you want to achieve in life, and your business.
If your business isn't supporting your personal goals it won't inspire you or motivate you, or help you as an individual be happy, healthy and wealthy. (The mission of Success Matters is to create the corporations of tomorrow; businesses which support all those within and those connected to them in being happy, healthy and wealthy.)
From these clear goals, an effective business strategy is formulated. This business strategy is the backbone of support which will enable you to make effective business decisions, and make sure your business activities are supporting your overall goals.
Together, as we help you work smarter, so that your goals become your reality, and don't just stay as dreams.
The brand is the strongest foundation on which to build an effective marketing strategy, marketing and sales are fundamental to achieving business success. A brand is not a logo!!!
A brand is the emotional relationship between your customers and your business.
Once your business and personal goals and values have been clarified, the next step is to create an authentic brand which embodies the goals, aspirations, ethics and values which you have clarified in the strategy session.
As a result of this element you will have a clear brand identity, both in terms of the visual representation you wish your business to project, and the "personality" and the culture of the business.
Graphic Design Brief:
After defining the brand, a visual image (logo) needs to be created, embodying and communicating what is important for the customers to the customers.
The logo provides an excellent visual reassurance that the business will fulfill its promises to the customers. A strong logo helps develop trust and encourages responses from potential customers.
Enquiries are the "gold" for you to mine; mining being the process of converting an enquiry into a sale. Without sales you have no cashflow which is the lifeblood of any business; without cashflow your business dies.
It is vital to provide a graphic designer with a comprehensive design brief, with this, they are then able to create a visual representation of your brand values and goals.
A powerful logo creates a positive emotional connection with potential customers, and is one which they are drawn towards.
Many new start-ups fall into the trap of thinking that they've communicated clearly to a designer, only to discover when they get the design ideas back, the designs look nothing like they'd envisaged. Working through the graphic design brief structure ensures you don't waste your time and energy, or that of your designer.
Social Media & Blogging Strategy:
In this session you'll learn how to create positive relationships and turn customers into raving fans who do your marketing for you.
Social media delivers valuable, relevant content directly to where your potential customers are "hanging out". It then directs these potential clients to your website, where they can find even more juicy value. This is what Claire has coined as "The Breadcrumb Marketing Trail".
Blogging supports an effective SEO strategy by providing valuable useful content. Effective SEO means that the customers who are already actively seeking your services and/or products will find your website (not your competitors). When they arrive at your website, it gives the opportunity to convert them into happy customers.
People Management, Recruitment & Succession Strategy
This includes job design, key performance indicators, performance management of your team, how to attract and retain the right people for the right roles to help your business grow.
It also includes guidance and support in handling difficult people management situations, such as disciplinary & grievance guidelines, child protection policies, and generally how to mitigate the risk associated with managing a team.
Referral & Sales Strategy:
Knowing and implementing the steps in this proven referral and sales process helps you convert interest into customers, who then become raving fans (doing your marketing for you). This creates a never ending stream of referrals from happy customers.
One of the vital elements of this is delivering excellence in customer service, which exceeds customer expectations.
Creating Systems and Processes
In order to grow a business, it is essential that policies, procedures and processes be clear and consistently implemented. This reduces costs, increases productivity and makes it easier to train and up-skill new employees in understanding the way the business operates and achieves its objectives.
Adhoc Troubleshooting & Guidance:
Every individual is unique, and each business is also unique, the start up coaching package will provide the overall guidance you need to start your business, so you can avoid the mistakes that cause 90% of businesses to fail!
The coaching package not only provides for covering the fundamental areas, but also provides time to discuss issues as they arise, and making business decisions. In each coaching session clients come away feeling more confident and clear about the necessary decisions to grow their business.
The only core component that must be taken by all Start Up Coaching clients is the initial Strategy session.
The subsequent sessions can be taken as required; different clients will need more or less support in different aspects of the business. All of the fundamental areas will be covered, some in a more general way, others in more depth, as requested by the client.
Coaching sessions can be in person (London or St Albans) or via Skype/Google Hangouts worldwide, the only thing limiting where coaching sessions can happen is your access to the internet.
The 10 hours must be used within 3 months of booking (except by prior arrangement) and can be used flexibly.
Response times for brief queries via IM/email are usually same day (often immediately), other more in depth queries may require a meeting/Skype/phone call to discuss and explore thoroughly.
It's a good idea to set regular "check in" calls - weekly, fortnightly or monthly, depending on your requirements. This maintains the forward momentum, and provides an aspect of accountability to help keep your focus on the actions which are going to help you achieve your goals, and provide regular motivation and support.
How your hours are utilised is up to you and will be discussed in the initial strategy session to make sure they are of maximum benefit to the way you want to work.
Start Up Business Coaching Package Rate:
This is a very comprehensive package providing you with the information and coaching support you need to be at your most productive and make a success of your new business.
The Start Up Business Coaching Package helps you avoid the pitfalls that inexperienced entrepreneurs make, which can be painful and costly. Everyone likes to think they can go it alone and it’s just common sense, but the fact is that tens of thousands of businesses fail every year with that same thinking.
Why take the risk when for a prudent investment you’ll be able to access the knowledge and experience of an seasoned Start Up Business Coach, giving you the security that you’re giving yourself the best chance of success possible.
The type of bespoke consultancy you'll receive would be charged to big businesses at a rate that is beyond most people's start up budget (consultancy rate of £350 per hour), for the 10 hours of the Business Start Up Coaching that would be £3,500.
We make the full package available at only £2,500 because charging more would cause start up businesses to have a financial disability from the outset.
We love helping create new businesses, and we want to be at the start of businesses that are going to become the corporates of tomorrow, promoting happiness, health and wealth (for their customers, suppliers and for the communities within which they operate).
£2,500 is a good investment to make into your business. However, if even this bargain price is beyond what your budget can cover, have a look at our “pay it forward” option below:
"Pay It Forward" Option:
We often get asked to help people move from employee to entrepreneur for free, but as much as we’d love to, we can’t sustain this ourselves, we do not have unlimited resources.
So, to provide people who are starting on a shoestring budget access to the expertise that will help build profitable businesses, and avoid the mistakes which cause 90% of start ups to fail - starting from September 2013 we're providing ONE lucky person (per month) with a fantastic opportunity to receive the Start Up Business Coaching package on a "pay it forward" rate of £750. If you want to avail of this slot, you will need to book in advance as these are (obviously) very popular!!
If you want to start straight away, without waiting for the next "pay it forward" place, you are of course, welcome to start the Business Coaching Package at the full rate of £2,500.
To arrange a no obligation chat to explore what you can expect from the Business Coaching Package and whether it matches what you need, please feel free to contact us.