How to increase the number of enquiries for your business, instantly!
If you want customers to contact you, don't dictate to them how they should do so!
Provide different methods for prospective customers to contact you, so they can choose the method which best suits THEM.
It might be an inconvenience to you, but being available for a quick chat on the phone can make the difference between a person becoming your customer, or choosing a competitor because they don't like emails....
Respond to enquiries by the method YOUR customers used to contact you!
Obviously there is a limit to the resources you have, so you don't need to have every single method possible, but certainly it should be as easy as possible for clients to contact you through the most popular methods:
Phone, email, social media (Fb, Tw, Linked In), and even the address should be clear, so people who want to know where you're located can find you easily. Some people still use snail mail, although this is not likely to be used for someone making an enquiry!
if you want customers to contact you, let them choose how they do that!
I share this because I was reminded about a business I decided not to do business with, because I left a message on their answer machine, I wanted to have a chat with them. Their response was to email me, asking me to give them my details via email. I didn't want to do that, I just wanted a quick chat with them, so I could better understand the services they provided. So I went with a different provider instead.
Don't lose business by being unwilling to have a chat with someone via the channels that suit them! If there is a method you don't like, or can't use, get someone else to respond to first contact at least.
Some of my clients hate using the phone, they like emails or face to face meetings, so on u'rthe phone they don't deliver the level of quality they want to provide their customers. So how do they overcome this without losing leads and customers?
They delegate phone calls to a different member of their team- and pay them to do the things they excel at, freeing their time for the email enquiries and face to face client meetings!
If it's not your skillset, find ways to delegate, if you need to keep costs low if you're bootstrapping your start up see if you can find someone you network with who is weak on areas you're strong and do a skillswap!
Otherwise, try to cover these communication channels yourself, so you don't lose leads and can earn the profit to be able to hire people who are great at what you're not!
Please feel free to share, if you liked it others probably will too!
You can work with Claire on how to improve your marketing (even on a shoe string budget). Claire specialises as a business coach working with employees who want to transition from employee to entrepreneur, helping them creating business & marketing strategies so that they earn a living doing what they love.